The Europe Hotel and Resort has been chosen as the host destination for the Global Incentive Summit 2024.
The event, from November 4-7, will see 170 of the world’s leading incentive travel professionals journey to Ireland to participate in one- on-one appointments and networking activities.
All attendees, including 65 North American incentive travel buyers and 90 international incentive travel suppliers, will stay at the hotel for the summit.
The event will mark a major boost for Irish tourism as it has the potential to generate €6.3 million in revenue for the region whilst showcasing Kerry as an iconic, diverse and green destination for global incentive programmes.
The Europe Hotel and Resort, in partnership with Tourism Ireland, Fáilte Ireland and the Kerry Convention Bureau, led the successful bid in 2023 to bring the summit to Kerry.
Michael Brennan, Managing Director of the Europe Hotel and Resort, said it is such a prestigious event and opportunity to present Kerry as Ireland’s premier regional tourist destination.
“We are delighted to showcase all Killarney has to offer with its spectacular scenery and unique experiences for programme participants to enjoy and explore during their visit to the Emerald Isle,” he remarked.
“The Europe Hotel and Resort is dedicated to collaborating with Fáilte Ireland and the Kerry Convention Bureau to establish Ireland and Kerry as a leading incentive travel destination. We are excited to host all the attendees next month and show off the magic of Kerry”.
Incentive travel serves as a strategic management tool, utilising extraordinary travel experiences to reward and recognise employee performance.
The incentive travel market is highly lucrative, with delegates estimated to generate more than three times the value of a typical leisure visitor.
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