MORE than 600 of the world’s top travel social influencers, with a combined reach of 380 million travel fans, have arrived in Killarney to attend TBEX Europe, the largest gathering of travel bloggers, writers, content creators and social media-savvy travel industry professionals in Europe.
They will each spend an average of two weeks exploring Ireland and attending the three-day conference in the Killarney Convention Centre at the INEC. For almost half of the TBEX delegates, this will be their first experience of Ireland.
Fáilte Ireland CEO, Paul Kelly, remarked: “No other event offers Ireland the opportunity to meet with so many travel bloggers, traditional travel media, digital content creators and social media influencers all at once”
He added: “When we consider the scale of their audiences, hosting these delegates is a unique opportunity for us to increase Ireland’s digital footprint and reinforce the many reasons why Ireland should be a destination of choice for these influencers and their followers.”
Since its inception in 2009, TBEX has grown into the world’s largest travel community, with conferences held annually in North America, Europe, and Asia Pacific. In 2016, TBEX events across the globe reached over 358 million travel consumers worldwide.
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