ENSURING tourism businesses are prepared to capitalise fully on an expected upswing in social media searches was the purpose of a Fáilte Ireland workshop held in the Brehon Hotel, Killarney this week.
The event was ahead of an upcoming Tourism Ireland social media initiative with popular holiday booking website, TripAdvisor.
The Tourism Ireland spring campaigns for the British and German markets will feature the Wild Atlantic Way and will run for four weeks with the potential to substantially increase interest in visitor attractions, accommodation provision and activities offered by tourism businesses in the region. The GB campaign will begin on March 5with the campaign for Germany starting on March 12.
The workshop, facilitated jointly with Tourism Ireland and TripAdvisor, was held to outline the campaign details and highlight ways to engage with the TripAdvisor social media platforms. The purpose is that when the campaign is live, there will be a depth of content available on TripAdvisor relating to tourism businesses along the Wild Atlantic Way.
Paul Keeley, Director of Commercial Development at Fáilte Ireland, said working towards market diversification is an important strand of Fáilte Ireland’s Get Brexit Ready programme and events such as the workshop are aimed at ensuring that tourism businesses are in a position to capitalise fully on the social media.
Finola O’Mahony, Head of Europe at Tourism Ireland, remarked: “The workshop is designed to help industry to get their Trip Advisor listings and offers optimised for the campaigns and to drive awareness.”
She added: “We also hope that the campaign will drive interest for the direct routes into Kerry Airport from Frankfurt, Berlin, Stanstead and Luton.”
Pictures: Valerie O’Sullivan. Click on individual images for details
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