Picture: Valerie O’Sullivan
JUNIOR Tourism Minister, Brendan Griffin, is taking a walk on the wild side to promote a new initiative to give people living along the Wild Atlantic Way the opportunity to have their hidden gems included in a global social media campaign.
At the same time, they can highlight to their own social network the beauty of the locality as a holiday destination.
The Call of the Wild campaign is a joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland.
Over the coming weeks, locals will be called on to share photographs and videos that showcase the beauty of the West Coast on social media using the hashtag #MyWildAtlanticWay. The best will be shared by Tourism Ireland on its social platforms with millions of potential holidaymakers around the world.
Picture: Valerie O’Sullivan
Minister of State for Tourism and Sport, Brendan Griffin, remarked: “This is the first of a number of regional tourism initiatives made possible due to the increased funding”.
He added: “We are asking local people along the Wild Atlantic Way to share their own hidden gems with the world and help spread the word about the beauty of the west coast by sharing their own photos or videos on social media using the hashtag #MyWildAtlanticWay.”
To launch the initiative, Fáilte Ireland teamed up with eight sporting legends from along the Wild Atlantic Way, including Aidan O’Mahony in Kerry, Orla Finn in Cork, Podge Collins in Clare, Michael Murphy in Donegal, Róisin Upton in Limerick, Lee Keegan in Mayo, Alan Cawley in Sligo and David Collins in Galway. Each Call of the Wild ambassador will share some of their favourite destinations in the region across their social media accounts, encouraging their followers to follow suit and share their own favourites.
© KillarneyToday.com: Advertise with us: Over 300,000 views every month. Over 20,000 followers on Facebook. Call 087-2229761
