Over 130 influential leaders from Kerry’s tourism, enterprise and community sectors gathered to harness the potential of the new Kerry Place Brand at an event in Ballygarry House Hotel, Tralee on Wedneday night.
The event, hosted in partnership with the Tech Industry Alliance, Kerry Tourism Industry Federation, Kerry County Council, Kerry Chamber Network and Kerry ETB, brought them together to advance a shared vision for the county’s economic growth and prosperity.
The Kerry Place Brand is built on four key pillars – Shaped by Landscape, Welcoming Community, Entrepreneurial Edge and Creative in Character – which are qualities that define Kerry’s unique strengths. Attendees explored how these pillars will help tell a cohesive story that showcases the county as a vibrant place to visit, live, work, study and invest in.
Pat O’Leary, Chairperson of the Kerry Tourism Industry Federation, highlighted the brand’s potential impact.
“The Kerry Brand allows us to share our story in a way that reflects the richness and diversity of the entire county,” he said.
“With this shared identity, we can showcase Kerry’s welcoming spirit, stunning landscapes, and dynamic enterprise scene, setting us apart in Ireland and beyond,” Mr O’Leary added.
Sean Ryan, Chairperson of Aspen Grove and a board member of the Tech Industry Alliance, spoke on the value of this unified strategy.
“This brand enables us to channel Kerry’s strengths across all industries. By working together, we can show that Kerry is more than just a beautiful county,” he said.
“It’s a place where business, innovation and community thrive side by side, creating new opportunities for all,” he added.
Niamh O’Sullivan of Kerry County Council stressed to the gathering that the brand belongs to everyone in Kerry.
“It captures who we are and what we can achieve together, inviting our communities, businesses, and visitors to be part of Kerry’s story.
“By embracing this brand, we are setting a path for growth, collaboration, and a stronger sense of pride across the county,” she said.
Panel members at the event included Pat O’Leary, Chairperson of the Kerry Tourism Industry Federation; Owen Moore, Head of Pharma Manufacturing at Astellas’ Tralee Plant; Colette O’Connor, CEO of Tralee Chamber; Sean Ryan, Chairperson of Aspen Grove and Patrick Doyle, South West Regional Manager of the IDA.
For more information on the Kerry Place Brand and how to get involved, visit https://www.discoverkerry.com/brand-toolkits/.
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